Custom or standard stand? How to choose the best solution

Індивідуальний чи стандартний стенд? Як обрати оптимальне рішення

1. Introduction

When preparing to participate in an exhibition, businesses often face the question: should they choose a custom stand that emphasizes the uniqueness of their brand, or a standard option that saves resources? Both options have their own characteristics, advantages, and disadvantages. In this article, we will look at the key aspects of choosing between a custom and standard booth to help businesses make an informed decision.

2. What is a custom stand?

A custom stand is a stand designed exclusively for a specific company. It reflects the brand, corporate style, and meets all the marketing goals of the customer. Such stands are developed from scratch, taking into account the characteristics of the brand, and their design fully meets the requirements of the company, creating a unique style.

3. Advantages of a custom stand

Uniqueness. A custom stand looks unique, stands out from the crowd, and attracts more attention.
Brand representation. Thanks to the flexibility in design, the company can fully convey its brand identity: from the color scheme to the logo elements.
Interactivity. Interactive elements such as touch screens, VR and AR technologies are easy to integrate, helping to attract visitors.
Design flexibility. Stand owners can choose any shape, size, and materials to fully adapt to their needs.

4. Disadvantages of custom stands

Cost. Custom exhibition stands are usually more expensive to manufacture due to the need for unique designs, materials, and technologies.
Manufacturing time. Due to the complexity of design and production, the process can take longer, which should be taken into account in advance.
Logistics and storage. Custom stands are often bulky and require special storage and transportation, which adds to the cost.

5. What is a standard booth?

A standard booth is a ready-made structure made from modular elements that can be adapted to various needs. These booths are pre-manufactured, which significantly reduces the cost of their creation. They are ideal for companies with limited budgets or for those looking for quick solutions.

6. Advantages of a standard booth

Affordable cost. These booths are usually less expensive, making them a great choice for companies with smaller budgets.
Fast production and installation. Since the structures are already prepared, they can be quickly assembled at the exhibition.
Easy transportation. Thanks to their modular design, standard booths are easy to transport and store, which is another advantage for companies that frequently participate in exhibitions.

7. Disadvantages of a standard booth

Limited customization options. Standard booths have a template appearance, which may reduce the ability to showcase the uniqueness of your brand.
Similarity to other booths. There is a risk that your booth will look the same as competitors’, reducing its effectiveness.
Less design flexibility. There are limited options for modifications, making it harder to adapt the booth for specific tasks or brand concepts.

8. Comparison of custom and standard booths

Budget aspect. Custom booths require higher financial investment, while standard booths offer more economical solutions.
Time and resources. Standard booths are ready for use faster, which is convenient when time is limited.
Visitor engagement. Custom booths, due to their uniqueness, attract more attention.
Brand compliance. Custom booths fully reflect the brand, while standard booths are limited to only basic elements.

9. When to choose a custom booth?

Large exhibitions with a big audience. Custom booths are especially useful at major events where a company wants to stand out.
Need for interactivity. When there is a need to include technical solutions or interactive elements.
Strategic brand promotion. A custom booth becomes an effective tool for strengthening the company’s image.

10. When to choose a standard booth?

Limited budget. A standard booth is the optimal solution for companies with limited financial resources.
Urgent preparation. If the decision to participate in the exhibition was made at the last minute, a standard booth is faster to prepare for installation.
Small and regional exhibitions. At smaller events, standard booths may be sufficient to achieve your goals.

11. Conclusion

The choice between a custom and a standard booth depends on the company’s needs, goals, and budget. A custom booth can be a powerful tool for highlighting your brand and attracting visitors, but it requires more investment and time. A standard booth is a cost-effective option for quick and economical solutions, but is limited in customization capabilities.

Collaborating with a professional team of designers and booth manufacturers will help determine which type of booth will be most effective for each specific case, ensuring you achieve your exhibition goals to the fullest.