Features and types of exhibition stands

Showing a product or presenting a service, drawing attention to the brand and getting feedback from the target audience are the tasks that are solved by participating in thematic exhibitions. A vivid presentation or 2-3 accidental sales – the outcome of the event depends on the location in the hall and the design of the company’s stand.

Planning of stands for exhibitions

• Presentation area. Places to place exhibits and samples, information materials and promotional products. This area forms the first impression and attracts potential customers.
• Auxiliary area. Office space, locker room, warehouse, storage space and other facilities necessary for the full-fledged work at the exhibition.
• Negotiation area. Depending on the format of the event and the specifics of the products being promoted, meeting places take up to 60% of the total space if personal communication is a priority, and up to 40% if visual perception of the product is preferable.

Types of structures

Linear exhibition stand

Compact linear exhibition stands with an open front side are installed in a standard row. An economical option for private negotiations or displaying small quantities of goods. Depending on the overall concept and available space, narrow and deep, or platforms with a wide open part of the facade are developed. The closed layout on three sides reduces the risk of product theft.

Through stand or pocket stand

A type of in-line construction. The difference is that two parallel sides are open. Passageways attract attention, provoke the visitor to come in, provide more opportunities for decorating the exhibition area and placing product offers.

Corner exhibition stand

Located at the end of a linear row, the angular exhibition stand has two viewing sides and works on two aisles. A practical solution for a small company. The dimensions correspond to an in-line place, it is easy to design, suitable for product presentations or negotiations.

Peninsula stand

The structure, open on three sides, is located at the end of the row. The peninsula exhibition stand combines two standard corner spaces and works simultaneously for three streams of visitors. The peninsula is suitable for demonstrating cars, agricultural machinery, furniture and other bulky goods. A great overview of the exhibits from all angles. Thanks to the spacious area, each visitor has free access to the products.

Island exhibition stand

The exhibition complex is open from all sides. Professionally designed platforms attract the audience, as well as semi-island ones, which are indispensable for demonstrating large-sized products. Island-type exhibition stands provide maximum marketing opportunities, located in prominent places in the expo centers.

Order an exhibition stand

Expoline offers comprehensive services – from design project preparation and production to installation and warranty service of exhibition equipment. We are waiting for preliminary applications on the website or by phone!